With today’s competitive market, promotional gifts have become an important part of every business. The tough part is deciding on a promotional product that will stand out from the crowd and give you a good return on your investment. We are going to lay out a few simple steps to help you choose the correct item for your event.
When a customer calls up our company and tells us they want an imprinted item for an event without having anything in mind we ask the following questions:
Do you have a budget? If the customer has a budget it simplifies the process because promotional items can range from a custom tattoo for a nickel to a laser etched award for $500.00. Simplify the process, make yourself a budget before you even decide on a theme. Do you have a theme? Just to give you an idea, there are many imprinted items that can be used based on a theme. For example; if a new bank is being launched, some of the items we would recommend would be a Imprinted money filled keychain or a dollar bill stress reliever. For a nursing home grand opening, we may recommend an imprinted pill box or a house shaped tape measure. These are just a couple of ideas for a couple of industries. For many promotions we will narrow the playing field by concentrating on a particular theme or color. What is the date you need these by? There are some printed items that can be produced in a day at no extra cost. On some other products, we may have to charge a rush charge. Knowing when you need your merchandise by helps by either giving you a larger selection or knowing that you only have a certain time frame and only specific items will work for you.
The above tips help simplify the process. It’s important to think about what your goals for the promotion are. Are you just looking to make a splash just to get people to your booth, but don‘t particularly care that the item be kept for a long time? Do you want to ensure that the product stays around so that your company name etches itself in your customer or clients mind? Based on knowing the answer to that you can decide if you want to give something out that is disposable or something that recipients will keep.
Each event is a special event and every event is an important event, speak to a specialist that deals with this. We can help you with all of your promotional Imprinted Gifts and printing needs. From big to small we do it all. We’d love to talk to you!